Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Explore how the marketing funnel has evolved and master new strategies for engaging customers across multiple platforms.

The US courts have ruled that Google is a monopoly, leaving it facing the prospect of a break-up. WIll that be a good thing?

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Google India is launching four 24-month apprenticeship programmes in Data Analytics, Digital Business Marketing, Project ...

The group apparently has the receipts - or at least results from its latest survey of hundreds of retail and brand executives ...

There was one recurring theme throughout the Business Record’s recent survey which asked Central Iowa marketing industry ...

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.

Google is bringing significant upgrades to its Google Shopping platform, integrating artificial intelligence (AI) features to ...

With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and ...

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.