Google Marketing Live 2023 unveiled new generative AI features for Google Ads, Performance Max, and Product Studio, simplifying campaign creation and enhancing ad relevance.

Google unveiled 30 product updates at Google Marketing Live, mostly focused on AI. Key updates include AI-powered image editing, animated image ads, and new ad placements.

Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on automation ...

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

In this episode Seth speaks with Lorraine Twohill, the long-time CMO at Google, someone who understands product marketing, arguably as well as anyone ever, and better than almost anyone ever. As ...

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want ...