Google Marketing Live 2023 unveiled new generative AI features for Google Ads, Performance Max, and Product Studio, simplifying campaign creation and enhancing ad relevance.

Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on automation ...

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, ...

Google has updated its entire suite of advertising products. ... “Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, ...

One of the most important announcements that came out of the recent Google Marketing Next conference was the release of Google Attribution. That's a free version of Google Attribution 360.

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

At its Google Marketing Live event today, the tech giant announced that it’s launching Product Studio, a new tool that lets merchants easily create product imagery using generative AI. Brands ...

Google Cloud will offer development support for Stagwell Marketing Cloud (SMC) and access to products including Vertex AI and Duet AI. SMC will leverage these features to inform go-to-market programs ...

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want ...