Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Performance Max. Performance Max campaigns now follow standard auction dynamics when overlapping with Standard Shopping campaigns — meaning the highest Ad Rank wins, not just default PMax priority.

Performance Max. Performance Max campaigns now follow standard auction dynamics when overlapping with Standard Shopping campaigns — meaning the highest Ad Rank wins, not just default PMax priority.

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns.

Investigation to asses if Google transferred its power in field to other advertising services with PMAX campaign, says Competition Authority Mücahithan Avcıoğlu | 20.06.2025 - Update : 20.06.2025 ...

Google's "#BestPhonesForever" campaign has released another video featuring a conversation between a Pixel and an iPhone, focusing on how iOS 26 has seemingly drawn inspiration from Pixel's features.

An AI-based answer at the top of Google's results page. Launched in 2024, when announced the year before, it was known as Search Generative Experience (SGE). The Google AI Overview automatically ...

Further work, led under its auspices by academic scientists, regulators, and industry representatives, resulted in 2021 in a definition identifying more than 10,000 PFAS. Massive lobbying campaign ...

AD BLITZ: Advocacy groups and trade associations continue pouring money into advertising to support various priorities in the reconciliation bill. Two new campaigns launched this week to support ...

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What ...