Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand ...

Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand ...

As of v18 of the Google Ads API, it is not possible to create brand guidelines-enabled PMax campaigns via the API, which means new campaigns must link BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO ...

Google said then, "advertisers can ... Brand color, Business name and Logo assets. ... "Brand Guidelines settings for Google PMax campaigns now live in some accounts." He added, ...

With upcoming enhancements in 2025, including the introduction of brand guidelines, negative keywords, and deeper integration with Google Analytics 4, PMax is expected to be adopted by even more ...

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next . A behind-the-scenes look at the reasoning behind the initial cap and what Google learned from your feedback.

Google rolls out several new PMax updates following successful beta launches. Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI ...

The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading ...

ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on ...

Matthew Ratty, CEO of TrafficGuard explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream. But something has gone awry.