GU is Uniqlo’s sister brand aimed at a younger crowd. It is more experimental, colorful, trendy and affordable, even by Uniqlo standards. Despite the prices, GU is far from fast fashion.The quality is ...

Much like Uniqlo, GU carries basics like logo-free t-shirts, simple sweaters, minimalist shoes, and dress pants. However, GU's prices are slightly cheaper than Uniqlo's.

GU, Uniqlo’s sister store, just launched in the U.S. with its e-commerce site and Soho flagship store. You’ll find trend-focused apparel and accessories for men and women.

GU and Undercover are furthering their partnership with a new apparel line. The Uniqlo sister brand and the Japanese clothing label founded by Jun Takahashi, respectively, unveiled on Friday UG, a ...

Uniqlo’s sister brand GU is cheap at twice the price.. And it’s stylish, too. The incredibly affordable label, which opened its first permanent store outside of Asia at 578 Broadway in Soho ...

GU, Uniqlo’s trendier sibling, is opening its first store outside Asia in SoHo, collaborating with the subversively witty Jun Takahashi of Undercover. Listen to this article · 5:24 min Learn more.

TOKYO, Aug 4 (Reuters) - Japan's Fast Retailing 9983.T, the owner of global clothing chain Uniqlo, said on Thursday it would open its first discount brand GU store in the United States this autumn.

Like its sister brand Uniqlo, GU’s offerings are the same all over the world. However, for merchandise sold in the US, the sizing has been adjusted to better fit the American customer.

GU is a fast-fashion brand targeting Gen Z with stylish, affordable clothing. I visited the store and found some of the trendier pieces, like cargo pants, quite approachable.