Legendary design critic Steven Heller evaluates the new “We ️ NYC” logo, and deems its design to be an inadequate homage to Milton Glaser’s original.

1. Think visually. The heart in Glaser’s logo is a symbol for a feeling. One image can evoke powerful emotions. During the American Revolution, Benjamin Franklin drew a sketch now called the ...

The updated logo is not meant to replace the universally recognisable "I ♥ NY" design, which Bronx-born graphic designer Milton Glaser first sketched in the 70s while sitting in the back of a ...