As stunning as Labubu’s success has been, it has decades to go to match Hello Kitty’s staying power, and whether the company can nurture other hit products is an open question.

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

A new area, new visitors, and more are added to Hello Kitty Island Adventure with its first major content update on Steam and Switch!

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — or rage?

To commemorate the event, an official ribbon-cutting ceremony was held on the first day with appearances by Hello Kitty, My Melody and Kuromi.

WASHINGTON — If you blinked, you probably missed it—Hello Kitty Day at Nationals Park is officially sold out! The special event celebrating Sanrio’s most iconic feline drew fans faster than ...

Knowing all oven recipes in Hello Kitty Island Adventure will help you to create delicious recipes to share with your friends across the Island.

Here's our Hello Kitty Island Adventure Gift guide filled with the best gifts for each character, plus all secret friends gifts too, ...

You can find an espresso machine in Hangyodon’s comedy club in Hello Kitty Island Adventure. Our guide lists all the coffee and espresso recipes.

The pizza oven is one of the many cooking stations in Hello Kitty Island Adventure, allowing you to cook up delicious ‘zas for the island inhabitants.

Kylie Jenner hosted the ultimate Hello Kitty and "Minions"-themed birthday parties for her kids Stormi and Aire's birthdays over the weekend.

Gift giving is your one way ticket to friendship in Hello Kitty Island Adventure, so if you want to make a stellar impression with your new islandmates, then a good gift goes a long way. If you're ...