In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

From planning internal improvements to minimize costs to developing concrete marketing plans, it’s never too late to make ...

With any business initiative that will potentially impact people, processes or systems, go-to-market planning is key in accounting for the numerous moving parts — the needs of stakeholders ...

Your company's marketing plan serves as a blueprint for all marketing activities, from word-of-mouth to full-scale print advertising efforts. No matter how large or small your marketing budget is ...

Market research is critical to business success. A good business plan analyzes and evaluates customer demographics, purchasing habits, buying cycles, and willingness to adopt new products and ...

The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...