The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its ...

blunt the co-operation of other disciplines when marketing endeavour depends on them, and make the career path to the top table more rocky: who wants senior leaders who are not perceived to ‘get’ ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

In your marketing plan, there are two key components of the How. Goals: These determine how Marketing is going to contribute to the outcome and how Marketing's success will be measured. Marketers do ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give ...

To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way. What do you want to do with this ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth. By grounding your strategy in clear goals, using the right ...

Now, it’s just about making sure the right people see you. The post Why LA Businesses Need a Hyper-Local Marketing Strategy in 2025—And How to Do It Right appeared first on hoopLA.