A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some ...

The new motif has been launched as part of JLR’s House of Brands strategy, where Jaguar, Discovery, Defender, and Range Rover ...

Range Rover introduces a new minimalist logo featuring interlocked R's,marking its first redesign in 55 years. The logo will complement,not replace,the traditional spelled-out brand name ahead of ...

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the ...

Jaguar Land Rover (JLR) has unveiled a new logo for its Range Rover marque—marking the first time the luxury SUV brand has ...

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the ...

The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.

JLR has revealed a bold new logo for the Range Rover brand, as it prepares to launch the luxury SUV marque's first electric ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

The new symbol will not replace the Range Rover letter mark but will instead be used in smaller areas and on merchandise.