Within the worlds of branding, typography and visual identity, the terminology surrounding logos can be a bit overwhelming. You've likely heard terms like logo, icon, symbol, wordmark and emblem ...

How the recycling symbol lost its meaning Corporations sold Americans on the chasing arrows — while stripping the logo of its worth.

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

The Kiwi bird in the logo, which is New Zealand's national symbol, commemorates Bruce's love for New Zealand, the country he was from. McLaren used this logo from 1963 to 1966.