The logo, a riff on the rainbow pride flag designed by Gilbert Baker for gay political icon Harvey Milk in the 1970s, consists of eight stripes of color that mimic Baker’s design.

ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies.

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

IBM revealed its new pride logo and reaffirmed its community to the LGBTQ community as legislators rolled out anti-trans legislation across the country.

IBM, one of the big tech companies that spoke out against North Carolina's controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief ...