ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies.

In the wake of a federal court decision allowing doctors to deny care to transgender patients based on the doctors’ religious beliefs, IBM has released a new rainbow logo — a twist on its ...

IBM revealed its new pride logo and reaffirmed its community to the LGBTQ community as legislators rolled out anti-trans legislation across the country.

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

To achieve that level of uptime, IBM has implemented advanced technologies like automated workload movement and autonomous ...

Jobs said if Apple couldn’t beat IBM, nobody could. In 1983 a company trip to New York led to Jobs being photographed outside the IBM building wearing a leather jacket and flipping off the IBM logo.

HONG KONG -- Lenovo Group Ltd. plans to sever ties with the IBM brand name earlier than expected, in a sign the computer company is ready to stand on its own.

As Nintendo delays the North American release of its game console by two weeks to Nov. 19, Big Blue says that each GameCube will include a logo promoting IBM technology.

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo.

Two International Business Machines Corp map-software patents that the tech giant included in an infringement lawsuit against Zillow Inc are invalid, a U.S. appeals court ruled on Monday.

This week on You Ask, We Answer, we’re taking a closer look at development across Endicott.