IBM revealed its new pride logo and reaffirmed its community to the LGBTQ community as legislators rolled out anti-trans legislation across the country.

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

IBM just revealed a new rainbow logo in response to anti-LGBTQ legislation. By Stephanie hallett. January 6, 2017. By Stephanie hallett. January 6, 2017.

ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies.