Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Days before his inauguration, President Donald Trump unveiled his own cryptocurrency called $TRUMP. The move raised eyebrows among experts in the field as it may entail a conflict of interest or undermine the adoption of the emerging technology.