Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

A new book examines how to combat the disinformation, propaganda, and violent threats online that are undermining U.S.

Tired of big ads flopping? Run a micro influencer campaign that’s smart, budget-friendly, and built to win. Real tips, real ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Influencer marketing is no longer just a trend — it’s a digital staple. But in a world full of branded posts, the campaigns that win are those that feel personal, interactive, and creative.

This example vividly demonstrates how foreign influence campaigns artificially manufacture and amplify fabricated stories to manipulate U.S. politics and stoke divisions among Americans.

In an example of the momentum behind influencer marketing, Unilever recently stated it intends to allocate half of its marketing budget to social media, up from 30%, while increasing its work with ...

The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.

Influencer marketing is most prevalent in the following categories: thought leadership programs, content marketing campaigns, and brand initiatives. Industry experts and executives are the most ...

Now, the union of the two airlines is taking flight in the debut of its joint marketing campaign. The effort also marks a new focus on influencer marketing for Alaska Air Group.

02/03/2025 Disinformation campaigns are exploding across Africa, with Russia believed to be the main instigator. DW explains how the methods and objectives of these campaigns differ from region to ...