Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

A new book examines how to combat the disinformation, propaganda, and violent threats online that are undermining U.S.

Tired of big ads flopping? Run a micro influencer campaign that’s smart, budget-friendly, and built to win. Real tips, real ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

The ‘wrong’ influencer can do more harm than good. Create an influencer playbook: Clearly define what can and cannot be said. Spell out deliverables and disclaimers, and give your influencers your ...

In early May, Kate Mackz, an influencer and host of the Running Interview Show, dealt with a torrent of backlash after posting a conversation with White House Press Secretary Karoline Leavitt.

Matter debuts project-based PR programs for holiday gift guides, influencer campaigns, and press events to drive consumer brand visibility.