For those unfamiliar with the Invisible Gorilla Test, it goes like this: Participants are asked to watch a game in which members of two teams pass the ball to one another. The point, so they’re ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a study. Their findings cast doubt on a long-standing view that our ability to see ...

Did you see that gorilla just run by? Probably not. Expanding on a psychological experiment that garnered some very surprising results, Christopher Chabris and Daniel Simons challenge the ...

How much is happening right in front of our eyes that we totally miss? Much more than you would imagine, according to the authors of "The Invisible Gorilla." An excerpt.

The “invisible gorilla” effect is back in the news, and newer research has found similar oversights among drivers and radiologists. But these errors don’t seem to be the norm.

What does a man in a gorilla suit say about your ability to focus? University of Utah researchers say sometimes we're so focused on the task at hand we miss what's right in front of us.

According to psychologists Christopher Chabris and Daniel Simons, who conducted this experiment, about half the people who view the invisible gorilla video for the first time are so focused on ...

There may be a psychological reason why some people aren’t just wrong in an argument — they’re confidently wrong, according ...

The invisible-gorilla experiment is featured in Cathy Davidson’s new book, Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Viking, 2011 ...

Their internationally viewed "gorilla experiment" has been used in contexts ranging from introductory psychology courses to discussions about national security. In the experiment designed by ...

They replicated the invisible gorilla experiment using more than 1,500 of research participants—but including several new conditions. In the original 1999 experiment, the gorilla moved slowly as well ...

A new study places the invisible-gorilla effect into a larger list of cases in which drivers and radiologists miss what’s in front of them.