After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales. The company is ...

Regular people reading the news about the UK trade "deal" are going to see Jaguar associated with true ultra-luxury brands like Rolls-Royce and Bentley.

Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers Jaguar's managing director says they weren't trying to go "woke" with that flashy ad campaign with no cars ...

It seems that Jaguar Wright is fully invested in her support for MAGA and President Donald Trump and the love seems to go both ways. Accepting an award at the Trump’s Mar-A-Lago club, the ...

Jaguar’s entire 2025 model range consists only of the F-Pace SUV; the F-Pace, E-Pace, and XF have been discontinued. But new Jaguar EVs are coming soon.

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking questions about the brand's future direction.

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

Here's where Jaguar cars, with their elite reputation are manufactured.

Competition in the car industry is intense.Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels, and ...

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in the past.