We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

Tata Motors Ltd, parent company of luxury automaker Jaguar, is under fire after Jaguar’s European vehicle registrations ...

British luxury carmaker Jaguar Land Rover reported a 10.7% drop in first-quarter sales, its Indian parent Tata Motors said on Monday, hit by a temporary pause in shipments to the U.S and a wind-down ...

Ford acquired both Jaguar and Land Rover as part of its drive to own luxury brands, but lost billions in operating the ...