Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...

The sales collapse coincides with Jaguar’s ambitious rebranding initiative, launched in November 2024, as part of its pivot to becoming an all-electric, ultra-luxury marque by 2025.

‘Jaguar’s “collapse in sales” has nothing to do with anything other than the ending of production. It’s like saying that sales of Morris or Hillman cars have “collapsed” in 2025 ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...