Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

As promised, Travis Scott, Nike, and Jordan Brand have big plans for ComplexCon in Las Vegas this weekend. In addition to ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Since 2017, Grammy-nominated rapper Travis Scott has partnered with sports apparel company Nike and Jordan Brand on a line of ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

Three more young students are going to the Ateneo de Manila University on a full ride, under the Jordan Wings Scholars ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

Former Eldorado superstar Bella Hines has "agreed to a multi-year deal with Jordan Brand, reports Mat Issa, an NBA writer and contributor to Forbes.com. "Bella is the only active high school player ...