Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Metrics are a key part of the change management process ... Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

The success of each marketing effort can only ... When you consider most metrics for tracking local SEO success, the key performance indicators (KPIs) typically cluster around a unified purpose ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website ... $250,000 in billable revenue.” The key is to tell a story with data — one that ties ...

Although the revenue and EPS for HF Sinclair (DINO) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall ...