Amazon’s first color Kindle e-reader, the Kindle Colorsoft, will run you $280
Amazon is overhauling its entire Kindle e-reader lineup today. And nestled among the nice-but-straightforward updates to the base model Kindle, the mainstream Kindle Paperwhite, and the pen-centric Kindle Scribe is a first: the Kindle Colorsoft, Amazon's first-ever color e-reader.