Two industry giants, Nike and LEGO, release their first co-branded LEGO playset with a Nike x LEGO sneaker to drop in August ...

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In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Loyalty and CRM programmes can deliver value across both short and long-term metrics when integrated with broader brand communications, according to new data from creative agency VCCP and the Data and ...

Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, and Adobe announced a strategic collaboration to jointly transform the marketing ...

Don't miss: B2B influencer marketing consultancy INFLUENCE opens shop in Singapore “Too often, communications is seen by early-stage founders as a nice-to-have after reaching scale.

Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

It is becoming a critical commercial strategy to reach more users across digitally ascending markets. A staggering 97% of industry players across three markets pointed to digital inclusion as a ...

New research from CloudMosa shows digital inclusion is shifting from CSR to a core business strategy – and telcos stand to gain if they move quickly ...