He was setting tile, and he applied modern polymer chemistry to make this wonderful tile adhesive, which he called Laticrete. Today we’re a flooring company.

By Meg Scarbrough For decades, concrete as a finished floor has dominated the poured floors landscape, where function along with the movement toward the industrial urban “look” has driven ...

Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign Adding star power to the campaign is Vicky Kaushal, the official brand ambassador for Birla White, who brings his ...

Are you considering upgrading your bedroom floor with ceramic tiles? This guide will take you through the correct construction and installation process to ensure your tiles are laid perfectly, adding ...

With Birla White's low-VOC adhesives for tile and grouts, her family could move back into their renovated home without worrying about air quality or hidden toxins.

To prevent wasting glue when laying flooring, use the right tools, work in small sections, and protect your glue to prevent ...

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