1. Optimal Audience Size and Target Facets. A critical aspect of LinkedIn advertising is defining your target audience, starting with audience size. The minimum audience size is 300 LinkedIn members; ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, ...

With this approach, you would leverage LinkedIn Ads audience targeting criteria such as job title, company, company size, industry, and member skills to create awareness campaigns.

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

And video is indeed on the rise in the LinkedIn feed. LinkedIn recently reported that time spent watching video posts in the app has increased by 36% year-over-year, while video content generates ...

LinkedIn has also shared some ad design tips, noting that vertical-aligned ads perform best. LinkedIn says that marketers should also design their ads with “divided attention” in mind, meaning ...

LinkedIn’s newly introduced First Impression Ads give marketers exclusive access to the first ad impression a professional sees each day - a feature designed for high-impact single-day campaigns.