Starbucks' logo change comes about three months after clothing retailer Gap Inc.'s rebranding fiasco. In that incident, the company tweaked the design from its classic, blue-and-white lettering to ...

SEATTLE — The Seattle Space Needle has sued a local coffee chain for using its trademarked logo in coffee shop branding and merchandise. The logo for Local Coffee Spot, which has four locations ...

Some customers may be surprised by the logos that came before today's Credit: Getty. Starbucks' logo was originally a coffee brown-colored design that featured a fully visible, twin-tailed mermaid.

Have you ever stopped to look at your disposable coffee lid? You may be overlooking decades’ worth of design innovation.

People working for the Space Needle claimed that they offered to help the coffee shop design a new logo in 2021, but owners did not get back to them in an appropriate amount of time.

The Space Needle’s owner, a private company, claimed that the coffee shop logo copied the building’s trademarked design. The company filed a lawsuit in May in U.S. District Court in Seattle.