The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The philosophy behind this logo–one of embracing a complex design over a simple one–could apply to the rapidly evolving, increasingly multidisciplinary brands beyond Betaworks.

Conclusions: Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

Use Saber to create simple logo reveal. Saber is a free plugin of Video Copilot, you can search on google with the keyword Saber Video Copilot to download and install.

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we know today. The initial emblem, crafted by agency Turner Duckworth (who would ...