The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. ... In my case, my logo is both simple and self-explanatory: ...

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette.

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But ...