The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The philosophy behind this logo–one of embracing a complex design over a simple one–could apply to the rapidly evolving, increasingly multidisciplinary brands beyond Betaworks.

Conclusions: Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should ...

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

Use Saber to create simple logo reveal. Saber is a free plugin of Video Copilot, you can search on google with the keyword Saber Video Copilot to download and install.

The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we know today. The initial emblem, crafted by agency Turner Duckworth (who would ...

Want to know how to make a logo? Our easy step-by-step guide explores why you need a good logo, and how to create one that honors your brand and engages your target market. You don’t need to be ...

There are several pro sports team that could dramatically improve their logos with one small change. We've picked out five to upgrade with a simple change. Let's start with the Clippers ...