Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Healthcare logos are particularly dominated by the blue family, with the shade appearing in almost 85% of the emblems surveyed. White and green also appeared prominently in the sector.

This edition of the logo was created in 2014, but the color orange has always been a part of the company's branding. The color is often associated with feelings of happiness and confidence. Merck ...

What Colors Really Mean in Company Logos (Infographic) The psychology of color… plus some cool information about the cost of logos and the value of brands. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...