The company says it worked with diverse partners to “ensure the new brand was developed with inclusivity in mind” Digital News Writer, PEOPLE Aunt Jemima's new brand name and logo is hitting ...

Finally, the six teams of the PWHL are establishing their identities. On Monday, the women’s professional hockey league unveiled the names and logos for its six teams ahead of the 2025 season.

The new logos also drew some criticism from fans. "I believe the logo was rushed. [The team] told me, 'No.' And you can change the logo. I think there will be more," Pluto said. Taking All The Hits.

The Professional Women's Hockey League has unveiled long-awaited team names and logos for all six franchises. The Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge ...

Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.