Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

For a luxury brand, the digital age must not be allowed to cheapen the brand, and additional minimalism should be embraced in the context of luxury brand logo design.

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Genesis is preparing to launch its most luxurious EV yet, the GV90. The flagship electric SUV will challenge ultra-luxury brands like Rolls Royce. However, after it crashed and got stuck during ...

Xiaomi’s new ‘squircle’ logo? Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks STORY Jacqueline Tsang Apr 1 , 2021 ...

Mercedes-Maybach has introduced its latest luxury offering to the U.S. market with the debut of the Maybach SL 680 Monogram—the brand's first-ever open-top, two-seater roadster. Based on the AMG ...

Here’s what the super smart and simple design means. A single blue dot has become a political symbol in the solid red state of Nebraska.

The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look captures the brand’s signature design ...