IT Cosmetics might be certified cruelty free by PETA, but the brand lacks transparency around ingredients sourcing and sustainability.

Therfore, understanding the key elements of vegan and cruelty free cosmetics, two non-toxic beauty trends on the rise, is a savvy step to a healthier beauty regime.

I thought by going cruelty-free I’d have to say goodbye to all this choice — that I’d instead be limited to a small, hard-to-find list of brands with bland products.

Over the past five years, much progress has been made toward a more humane era of consumer product testing, as nine states passed laws that ban the sale of cosmetics tested on animals. Washington ...

CoverGirl cosmetics wants to help end testing on animals, and its products are now certified as "cruelty free," the beauty giant announced on Monday.

She wrote a strongly worded letter expressing outrage that MAC, which has always prided itself on creating cruelty-free makeup, does test products on animals in countries that legally require it.

They manufacture Covergirl cosmetics -- the largest make-up brand to achieve "leaping bunny" certification. That is the internationally recognized gold standard for cruelty-free designation.

Beauty cosmetics brand CoverGirl has earned its Leaping Bunny seal of approval and is now entirely cruelty free, the company announced Monday.

Milk Makeup creates vegan, cruelty-free products, while Obagi is a physician-dispensed brand popular with dermatologists.

Tower 28, Saie, Hourglass, and e.l.f. are just a handful of the many beauty brands that are considered vegan. Here, experts dish details on vegan makeup.

Not only are synthetic makeup brushes completely cruelty free, but they also work better with cream products as they absorb less product.