Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Bauer launched a standalone beauty magazine last November to run for the two months pre-Christmas, for example. Grazia Beauty carried expert beauty tips, topical trends and products across its 100 ...

For example, California’s Consumers Legal Remedies Act (Cal. Civil Code § 1750) provides a private right of action and can even act as a conduit for class action lawsuits based on false advertising.

Here are some of the most famous examples of actors ad-libbing, the ways their improvisations changed scenes, and advice on what you should do if you find yourself in a similar situation.

Cyber-criminals aren’t restricted by one advertising type but find and exploit vulnerabilities across various advertising channels. For example, the rise of social commerce has led companies to make ...

Apple’s 2019 iPhone debut, for example, drew 1,000 in-person attendees and nearly 2 million virtual ones.

The ad also turns up in a display by the University of Alabama's Center for the Study of Tobacco and Society of tobacco ads targeted at women. Of the "gentle for modern taste" Philip Morris ads in ...

We evaluated the transparency of advertising on major digital platforms – Facebook, Instagram, Google search, YouTube, Twitter, Snapchat and TikTok – by asking the following nine questions: ...

Using examples of cooperation between the AdQuantum marketing agency and partners, this article explains how to run ad campaigns on Unity Ads and optimize them efficiently. Additionally, we will ...