“Remember that a good logo should last at least 10 years,” Evenson said. “If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.” The Market ...

The creators of The Boiler Room logo recently won a Hermes Creative Award. Simpatico Design Studio, LLC, a marketing and branding agency hired by Hotel Petersburg, was selected as a winner in the ...

Design firms and ad agencies are fed up with not getting proper recognition for their work. Brand Marketing Pepsi’s new logo reignites debate about agencies not getting credit for creative work ...