(and they won't position you favorably, that's for sure). With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the ...

Goheal believes that the mergers and acquisitions that can really take over the industrial cycle, cross the regulatory red ...

Just like the foundation of a house, positioning statements aren't beautiful ... to derive the right messaging Segmenting the market is a must if you want to create a defensible position. Here is an ...

While it may seem true during a rising bull market, the statement ... positioning (what investors are doing in the market) to overall investor sentiment (how they feel about the market.} For ...

Learn how Warren Buffett's market-timing strategy, influenced by Benjamin Graham, avoids bear market losses and signals ...

The market's volatility is expected to spike as Apple, Microsoft, Amazon, and Meta report earnings next week. Find out why ...

The Financial Reporting Council (FRC) has articulated clear reasons why International Accounting Standard (IAS) 29 should not ...

As part of his sentence, Christiansen was given three years’ probation, ordered to submit a DNA sample and had his name added ...

Accelerating the Sovereign Individual thesis, Citizen X is opening new doors for passport diversification focused on ...

Latest Qualitative Research Report on the India Geriatric Care Services Market 2025, published by Coherent Market Insights, provides valuable insights into both regional and global markets projected ...

Bitcoin traded above $97,000 on Wednesday, maintaining a 2% gain as the crypto market remained unfazed following the Fed's decision. Other top assets, Ethereum (ETH), XRP, Solana (SOL) and Dogecoin ...

In the second part of this two-part series, find out how to coach your students to excel in interviews, from pre-meeting prep ...