As digital advertising confronts rising concerns over user privacy, the industry is undergoing a rapid transformation.

Netcore Cloud introduces Insights Agent, an AI-driven marketing analytics tool that transforms data into actionable insights ...

The MSBA Marketing Analytics track will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

The MS Marketing Analytics program will be available Fall 2025. Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track ...

UC Berkeley Professor Przemyslaw Jeziorski was shot and killed while in Greece, according to family members. "Our family is heartbroken," they wrote on social media.

Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The Master’s Certificate in Marketing Analytics will ...

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

ASK BOSCO, a Leeds-based AI-powered marketing analytics platform, has secured a £4.1m investment from Gresham House Ventures, ...

"We're on the brink of a new era in predictive analytics, where tools like Salesforce Einstein Data Analytics are revolutionizing how we harness data-driven insights to transform marketing ...

Use predictive analytics to forecast behavior, personalize campaigns, and boost ROI before your customers even act.

Riyadh: In an era increasingly defined by data and rapid technological transformation, digital marketing has evolved from a simple promotional tool into a core driver of economic productivity. Experts ...