Use predictive analytics to forecast behavior, personalize campaigns, and boost ROI before your customers even act.

Are you confused about how to predict upcoming trends in social media? Is it affecting your performance? Don’t go through the frustration of uncertainty; use pr ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Partnership creates geographic advantages aligned with SMA’s strategic growth plan while diversifying the distribution of ...

In 2025, digital marketing continues to evolve at lightning speed. From AI-powered campaigns to hyper-personalised customer ...

Kantar, the marketing data and analytics firm, has announced the winners of the Creative Effectiveness Awards India 2025, ...

This partnership brings together Adobe’s marketing, analytics, and creative tools—including Adobe Express, Firefly generative ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...