As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Hunter Water has named SOLVD Media and Creative as its end-to-end marketing partner, following a competitive pitch process, AdNews can reveal. The Newcastle-based independent agency will lead the ...

It means understanding the customer journey and meeting them where they are in the buying process. Companies that excel at combining data analytics and data science in marketing efforts generate 40% ...

The Catch-22 of Modern Marketing Campaigns: ... “A Minecraft Movie,” that meant bringing established Minecraft creators into the process from the start, including casting them in the film.

Marketing ROI measures the return generated from your marketing spend. The basic formula is: The result is typically ...

Zoopla is expanding its agent-focused local marketing campaign after becoming the first UK property portal to put real life ...