Many companies will consider consolidation to enhance their strengths, reduce competition or achieve financial or operational ...

Woven emerged in February through the combination of ClinicalMind and its family of brands. The combination unified brands such as 11TEN Innovation Partners, CM Gather and MedVal to create an ...

At Polycab India Ltd., Shwetal Basu spearheads the brand and marketing strategy for the FMEG division, focusing on enhancing ...

Whole Foods' chief merchandising and marketing officer Sonya Gafsi Oblisk shares her top three leadership tactics.

Nikki Parker, Insight Partners, joins TechCrunch All Stage on July 15 in Boston to share how pr helps you scale your startup.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. According to Katelyn Nugent, who heads up the ...

Wrapping It Up Marketing and communications teams are so much more than just a support act. They’re central to how we innovate, connect and succeed in today’s fast-paced market.