According to its F1 filing, Atlassian spent $67.9 million on sales and marketing in the first half of 2015. That's just 21% of its total revenue of $319.5 million. That ratio is a slight jump from ...

Why aren’t prices falling at the grocery store? When food producers started raising prices a few years ago, they blamed their own costs, including higher ingredient prices. But ingredient prices ...

If your LTV is high and cash flow isn’t an issue you can probably afford to spend more. But that doesn’t mean your marketing and advertising expenses are as efficient as they can be.

As marketing costs soar for domestic theatrical releases and summer box office revenues decline, distributors of independent movies are struggling to find answers to the dilemma of supporting ...

One clever client of mind actually has a few marketing pieces that show a car model, the Taurus in one example, and what it cost new in 1984 and what that same car model, with a picture, cost in 2013.

Nestle, owner of brands including Nescafe, KitKat and Milo, said on Tuesday it aims to achieve cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by 2027, in addition to rolling ...

All that can cost more than paying the coders and artists who produced the game in the first place. That said, when it comes to quantity of entertainment, games are bigger than films.

Trader Joe's marketing executives said the company wouldn't provide curbside grocery pickup or delivery, even though demand for those services is soaring. "Creating an online shopping system for ...

A first-of-its-kind topical gel for the treatment of erectile dysfunction, called Eroxon, has been authorized for over-the-counter marketing in the United States, according to pharmaceutical ...