UTSA’s Marketing Resource Library houses a wealth of images, videos and other digital assets available for use on marketing and communications projects Managed by University Marketing and powered by ...

For each logo, 1,000 people were surveyed to see whether they recognized when color, design, and font elements were altered. Below, key findings for some of the popular logos examined. Chicken of the ...

Hewlett Packard Enterprise Executive Vice President, Chief Marketing and Communications Officer Jennifer Temple said her company’s new logo and brand reflects the future. “It’s modern ...

Commissioning a sonic logo or original song can be surprisingly affordable; it can be accomplished on nearly any marketing budget. Custom compositions are a wide-open opportunity to create a memorable ...

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.