Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

A marketing exchange is what happens any time two or more people trade goods or services. In marketing theory, every exchange is supposed to produce "utility," which means the value of what you ...

When it comes to marketing, the best approach is to make the effort early and often. Interior design business coach Gail Doby explains how to market more strategically for better results.

By Israel Martinez, Product Manager, DNN You want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why ...

Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs ...

Rethinking B2B Marketing Strategies To overcome these challenges and escape the insanity cycle, B2B marketers must embrace innovation and adaptability. Here are some steps to consider.

Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive. The limited-time ...

How Would the Marketing Mix Change at Different Stages of the Product Life Cycle?. A product life cycle is the typical stages a product goes through during its lifetime.

B2B Marketing Exchange 2025 will take place from February 24-26, 2025, at The Phoenician in Scottsdale, Ariz. Known for its focus on B2B revenue strategies, the event offers tailored insights and ...

Content - Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each ...

Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian ...