The marketing funnel, for those unaware, is a concept created in 1898 to describe the “theoretical customer journey” and assist in targeting the right message to the right person at the right ...

4. Build the Funnel from the Bottom Up. Once your conversion engine is working, you can layer on broader awareness initiatives to scale. But without that foundation, you're just fueling a leaky ...

Marketing is used to attract interest from new donors. Content-related ads on Google and Meta get people to the top of the fundraising funnel. Guide them to specific pages on your website and measure.

According to a 2017 study conducted by MarketingProfs and the Content Marketing Institute, 23% of B2C marketers said their overall content marketing success was flat year-over-year. But why? The ...

Jesus has billions of followers. But what he needed was a top-of-the-funnel marketing campaign. That’s according to Ken Calwell, chief executive of Come Near, the nonprofit behind the “He Gets ...

Marketing strategies have long been focused on creating awareness, increasing consideration, and driving conversion. Usually, this is visualized as an upside-down triangle, or a funnel, intended ...

Another big difference between sales funnels and lifecycle marketing: Sales funnels don't account for brand loyalty. Lifecycles do. In fact, loyalty and customer retention are two of the main goals of ...

Home Data-Driven Thinking An Ever-Expanding Marketing Funnel Creates More Opportunities For Personalization. OPINION: Data-Driven Thinking. An Ever-Expanding Marketing Funnel Creates More ...

Take actionable steps to transform your marketing funnel content. Cruz says most marketers do nothing to optimize their content funnels, which is why so many campaigns fail.

Rethink Your Marketing Funnel. Think of the three types of prospects you have: those on the Sidewalk, Slow Lane, and Fast Lane. Review your existing marketing funnels and ask yourself: ...