This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

Wander around a supermarket and you’ll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap’n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin ...

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and ...

Oracle's marketing team "imploded" following layoffs and the departure of its CMO this summer.; Its new leader, Jason Maynard, has a mandate to cut costs and has been called a "hatchet man." ...

The marketing director of indie creative comms agency ICON Agency has departed after over four years.Kathleen Gunther joined ICON in mid-2020, leading the agency’s marketing efforts across web ...