Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Accurate Attribution Across All Channels Unlike digital attribution models that often focus on online channels alone, Marketing Mix Modeling takes a holistic approach. It evaluates the impact of ...

Continuing the theme of marketing excellence, Rodica Ceslov discusses the most effective marketing modeling mix for pharma in 2013 and addresses budgetary considerations. As pharmaceutical ...

Direct Message: Google’s open-source Meridian reframes marketing-mix modeling (MMM) as a practice —not a product—by letting brands see, test, and tailor every assumption in the code itself.

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

KO shows steady growth, resilient pricing and global momentum, but a premium valuation keeps investor sentiment mixed.

DBS turns bold insights into real impact with a disciplined strategy, early AI bets, and exclusive private deals for its ...

Looking forward, Cheniere has three expansion plans at its two facilities in Corpus Christi and one at Sabine Pass. Projects at Corpus Christi are currently under construction, expected to be fully in ...

Key Points Confluence sold 184,995 PepsiCo shares, reducing exposure by $26.08 million. Transaction moved 0.37% of the fund's reported AUM. Post-sale PepsiCo holdings: 711,253 shares valued at $93.91 ...

Chipotle's digital investments have seen the firm build a loyalty program 40 million members deep in just five years, with online sales of $1.1 million per store in 2024 outpacing total unit sales at ...

Porsche Cars North America reports a strong first half of 2025 with retail sales up 11.4% compared to last year, led by the ...