New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...

Accurate Attribution Across All Channels Unlike digital attribution models that often focus on online channels alone, Marketing Mix Modeling takes a holistic approach. It evaluates the impact of ...

Continuing the theme of marketing excellence, Rodica Ceslov discusses the most effective marketing modeling mix for pharma in 2013 and addresses budgetary considerations. As pharmaceutical ...

By applying the same countercyclical wisdom as investors do during a downturn, the most successful companies don’t cut ...

When correctly built and validated, market mix models transcend mere media spend analysis. They become strategic planning tools, bridging marketing, finance, and executive decision-making.

Direct Message: Google’s open-source Meridian reframes marketing-mix modeling (MMM) as a practice —not a product—by letting brands see, test, and tailor every assumption in the code itself.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Marketing mix modelling platform Mutinex has launched Data MAITE, an AI-powered auto-labelling feature for its DataOS product ...