Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

"By leveraging new features within this marketing mix modeling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modeling time by 26% and ...

Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance By Assembly, Stagwell, Meta May 22, 2025 Updated May 22, 2025 Assembly (PRNewsfoto/Assembly) By Assembly ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space.

MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize budget allocation.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...