Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

This research offers the optimization model, which is Pure integer linear programming (PILP), to solve the product mix problem based-on resources of time. The objective function is to maximize profit.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Work-life balance is an ongoing commitment to yourself and those around you. For me, it’s about continuously adjusting and ...