Today, a leading strategy agency led by a former St. Louis-based political operative announced its rebrand to Objective Strategies ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Webinar software has emerged as one of the most powerful platforms for achieving these marketing objectives, offering direct access to engaged prospects who have voluntarily committed their time to ...

1Goals and Objectives The first component of a marketing operations manual is to define the goals and objectives of the marketing function. These should be aligned with the overall business ...

Examples of Key Performance Objectives. Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will ...

A marketing program manager oversees the entire lifecycle of a marketing program, from ideation and budgeting to execution and reporting. They define the scope, objectives, and key performance ...